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Inside Look at Kering Eyewear Sales Campaign for the Fall/Winter 2024 Collection
The fashion world recently converged in the beautiful city of Rome for the highly anticipated Kering Eyewear Buying Days, where leading retailers gathered to preview the FW 2024 collections from renowned fashion houses such as Gucci, Saint Laurent, Bottega Veneta, Alexander McQueen, and others.
The atmosphere at the Kering Eyewear event in Rome was nothing short of eternal, with each fashion house presenting their latest eyewear creations that seamlessly blended innovation with timeless elegance.
As your trusted fashion-forward retailer, let's take a closer look at the exciting selection process and explore the new codes, styles, and trends that are set to dominate the upcoming season.
eclectic aesthetic and maximalist approach
Gucci wowed us with a range of eyewear pieces that exuded luxury and playfulness. The FW2024 Collection marks the debut of the bold temple adorned with the GG interlocking logo, with a playful approach of color combos, our favorite being the iconic house color code- green and red! This family will be available in both Men and Women collections.
PARISIAN CHIC VIBE
Saint Laurent, on the other hand, captivated us with its signature rock 'n' roll edge and Parisian chic vibe. Each piece was a nod to the brand's iconic heritage while pushing boundaries with innovative design elements.
MASTERCLASS IN UNDERSTATED LUXURY
Bottega Veneta featured clean lines, subtle branding, and a focus on impeccable craftsmanship.
The Intrecciato in Acetate made a come back in the iconic Bottega Green in a couple of styles adding a pop to the collection.
avant-garde approach to fashion
Alexander McQueen, delivered a collection that was nothing short of visionary. The eyewear pieces were a harmonious blend of bold silhouettes and intricate detailing, with the introduction of the new McQueen logo.
Our highlights were the iconic stud in both oversized and small silhouette frames, lots of red and white, and finally the remake of the iconic Alexander McQueen masks.
SUPERIOR LOOK AND ULTIMATE PERFORMANCE
Maui Jim continues to be a frontrunner in the eyewear industry with lenses that offer unparalleled clarity and protection.
Maui Jim presented a concise collection that once again caters to different activities and tastes. From the slopes to the beach, this collection has something for everyone.
HIGHLIGHTS FROM THE SELECTION PROCESS
ALL ITEMS WILL DROP IN STORES BY SEPTEMBER 2024Sign up now to stay up to date with the latest in eyewear fashion
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